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Insights.

Welcome to 1Up’s Insights. Our blog gathers all the knowledge you need to successfully navigate the financial world as a publisher or platform owner. Stay up to date on the latest industry trends and get valuable insights.

101: financing accounts receivable

Fed up with cash flow gaps due to delayed payouts by ad networks and app distribution platforms?

What type of monetisation is right for your app?

It's not always easy to find the right balance between monetisation and user experience. For example, it can be the deciding difference between keeping user retention high or immediate deinstalls. But how can developers find the right balance between these two critical factors?