In this month's insight article, we try to give a better understanding on the pros and cons of different monetisation methods and how they affect the overall user experience.

The app market does not only consist of games but many categories - from entertainment, to education and many other subscription-based apps. But can non-gaming apps also benefit from user acquisition funding?

What are current popular trends? Will the genre stay relevant over time? We want to answer these questions in this month’s insights and, by that, try to make the developers’ decisions a bit easier.

Fed up with cash flow gaps due to delayed payouts by ad networks and app distribution platforms? In this insight article, we’ll elaborate on how you can work with your accounts receivable and whether it’s suitable for you.

With spring comes sun, blossoming flowers and...networking!

Nearly 5 million apps on Google and Apple are being accessed from over 3 billion smartphones on a regular basis. How can yours be found in this ocean of apps and games? 1Up Capital gives you our top 5 tips for App Store optimisation!

Mobile gaming has caught the eyes of many investors since its growth has expedited in the 2010’s with the spread of smartphone ownership. Fueled by this mobile growth, video gaming revenue surpassed that of the television industry and became the biggest entertainment sector.

User acquisition funding, or UA funding, is the financing against all marketing activities to expand a business’s user base. So why would you need UA funding when your game or app may be faring well and generating revenue?

With the growing volume of ad spend by other studios - how do you cut through all that noise? Here are five tips from our marketing experts at 1Up Capital to help you set up a proper paid User Acquisition strategy!

Mobile game studios are at a crucial turning point to step up their games and take the lead. Let’s go over some funding methods and compare them to find the right solution for your game to scale them and leave the competition behind.

Bite-sized, easy-to-play hyper casual games started picking up steam in 2017. Simple user interface and straightforward mechanics allow players to play anywhere, anytime, and even on the go, which makes hyper casual games attractive to many. Where are we today, three years later?

A couple of weeks ago, iPhone prices skyrocketed to as high as $10,000. These premium-priced phones aren’t new, don’t have a special camera but do have a game pre-installed: Fortnite. Read what happend here...

Covid-19 changed the mobile gaming industry. How, and to what extent will be discussed in this article. With some of the changes explored in this report could very likely be permanent.

The 1Up Calculator is a tool that we developed to showcase the projected performance of a game over the next year when working with 1Up capital or not, that is waiting for the payout from the platform.

LTV is often referred to as the metric to determine the success of an app or game. When talking about mobile app metrics, the LTV will always be discussed. Why is it so important? How does one calculate it? In this insight article we’ll go about answering these questions.

Investors are becoming more and more attracted by the gaming industry, which, with its projected $160 billion in revenues for 2020. For investors deciding to diversify their portfolio by investing in the gaming industry, it is important to understand how the gaming environment is structured and who the main participants are.

To self-publish or not to self-publish: that is the question...

When it comes to development, the steps to create a game are quite known. However, when it comes to the next step, selling the game, the path is not always that clear and it might be difficult to make the right choices.

From paid apps to small banners shown on top of the screen and rewarded video - there are a myriad of ways to profit from a game. The key factor in generating revenues, however, is always users: without players the game will not make any money either. This should always be kept in the back of the mind when deciding on the right monetisation strategy. 

The fundamentals of user acquisition in gaming explained.